CSS Shopping Performance

Reduce Google Shopping Costs and Unlock Incremental Sales

Use WLC as your CSS partner to reduce Shopping cost pressure, improve product visibility, and test CPA-led growth. Choose simple CSS access, expert consultancy, or managed CPA activity where WLC funds the media and you pay only for agreed valid sales.

More than a CSS switch, WLC is built around shared upside: clearer value, measurable uplift, and growth that works for both sides.

Selective by design, so your account gets the attention it needs.

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Ecommerce product feed and Shopping performance dashboard
options

Work with WLC

CSS Access

For retailers that want to keep running their own Shopping activity while using WLC as their CSS partner.

  • Self-managed campaigns
  • CSS setup support
  • Cost-efficiency opportunity

CPA Performance

For retailers that want WLC to run Shopping activity and pay only for agreed valid sales.

  • Direct retailer integration
  • Affiliate network integration
  • Outcome-based commercial model

CSS Consultancy

A support model for retailers that want expert input while retaining ownership of campaigns, feeds and budgets.

  • Feed and account review
  • Campaign recommendations
  • CSS growth strategy

3

core
options

0

upfront media
risk on CPA

2

CPA routes:
direct or network

WLC CSS

Choose the CSS route that matches your growth plan

Flexible CSS access, managed Shopping activity and consultancy support for retailers that want better efficiency, clearer commercial control and incremental sales.

£39 / month

Self-Service CSS

For retailers with internal Shopping capability who want CSS access without changing their day-to-day campaign ownership.

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Fixed monthly access by domain, country or Merchant Center

  • CSS partner 20% discount
  • Merchant Center onboarding
  • Support included
  • Cost effective Shopping Ads

CPA

Managed CSS Growth

For retailers who want WLC to run incremental Shopping activity around an agreed CPA or commission model.

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Direct integration or affiliate network validation

  • No upfront media risk
  • Product-group targeting
  • Agreed CPA or commission
  • Retailer-specific growth focus

Audit

CSS Consultancy

For teams that need expert input on Shopping structure, feed quality, CSS strategy or a retailer-specific growth case.

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One-off audit, project fee, retainer or support package

  • Feed and account review
  • CSS opportunity sizing
  • Campaign recommendations
  • Ongoing performance support
01
Choose a route

Access, managed CPA or consultancy support.

02
Connect the setup

Merchant Center, feed and tracking routes aligned.

03
Measure growth

Review efficiency, validation and incremental sales.

performance-led shopping

Add reach without adding fixed media risk

Where WLC runs the traffic, campaigns can be structured around agreed CPA terms. Retailers can test incremental Google Shopping sales without committing extra media budget upfront.

Save 20% on ad spend with WLC CSS Partner access
plan a pilot
Shopping performance dashboard for WLC managed CPA activity
focus

0

upfront media risk

3

retailer options

about WLC

A flexible CSS partner for online retailers

We Love Compare helps retailers improve Google Shopping efficiency and unlock incremental sales through CSS access, consultancy and managed CPA activity. Our model adapts around each retailer's internal capability, commercial preference and growth objectives.

Unlike high-volume CSS providers, WLC works with a select number of retailers so each account gets focused attention, practical support and the visibility it needs to grow. This lets us shape the setup around your products, commercial goals and internal team rather than forcing every retailer into the same model.

Efficiency

Access the CSS commercial advantage and reduce Shopping cost pressure.

Expertise

Support from a partner focused on CSS, Shopping feeds and performance optimisation.

Incrementality

Use managed activity to reach product groups that existing campaigns may under-serve.

Commercial Alignment

Choose access fees, consultancy projects or CPA-based performance partnerships.

WLC pilot dashboard showing CPA growth and product reach
start the conversation

Ready to improve your Google Shopping model?

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retailer priorities

Common reasons retailers choose WLC

WLC CSS access ad spend saving visual
efficiency

Access the CSS cost advantage

Use WLC as your CSS partner to improve media efficiency while keeping your current campaign setup.

WLC funded media for CPA-led sales visual
incrementality

Add CPA-led Shopping sales

Where WLC runs the traffic, you can pay against agreed valid sales rather than committing media upfront.

WLC product focus and reach visual
product focus

Give under-exposed products more reach

Target selected SKUs, seasonal ranges, high-stock products or low-click items that need more visibility.

retailer enquiry

Tell us about your Google Shopping setup.

speak to WLC

WLC remote-first contact and meeting locations across the UK

how we work:

Remote-first delivery with access to office space when a meeting needs it.

company address:

3rd Floor, 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE

discussion:

Book an introductory discussion

email:

[email protected]